Website Design & Development, Visual & Technical Design Consultant, Graphic Design, Logo Design
Custom branding and web development project for financial services company, Tonka Loans. I worked closely with Patrick to identify his company’s visual identity, which focused on his roots in Minnesota, and Lake Minnetonka. The color palette flowed easily once the concept become clear.
Fonts ➢
Lato for body copy
Raleway for Headlines
Colors ➢
DARK TEAL
HEX: #0C4C5A
RGB: 12/76/90
CMYK: 87/16/0/65
DEEP FOREST
HEX: #004225
RGB: 0/66/37
CMYK: 100/0/44/74
TURF SURF
HEX: #1CA9C9
RGB: 28/169/201
CMYK: 86/16/0/21
SKY AQUA
HEX: #2BD8FF
RGB: 43/216/255
CMYK: 83/15/0/0
PEARL AQUA
HEX: #B6DACA
RGB: 182/218/202
CMYK: 17/0/7/15
SUNLIT CLAY
HEX: #ECB463
RGB: 236/180/99
CMYK: 0/24/58/7
Colors ➢
DARK TEAL
HEX: #0C4C5A
RGB: 12/76/90
CMYK: 87/16/0/65
DEEP FOREST
HEX: #004225
RGB: 0/66/37
CMYK: 100/0/44/74
TURF SURF
HEX: #1CA9C9
RGB: 28/169/201
CMYK: 86/16/0/21
SKY AQUA
HEX: #2BD8FF
RGB: 43/216/255
CMYK: 83/15/0/0
PEARL AQUA
HEX: #B6DACA
RGB: 182/218/202
CMYK: 17/0/7/15
SUNLIT CLAY
HEX: #ECB463
RGB: 236/180/99
CMYK: 0/24/58/7
Colors ➢
DARK TEAL
HEX: #0C4C5A
RGB: 12/76/90
CMYK: 87/16/0/65
DEEP FOREST
HEX: #004225
RGB: 0/66/37
CMYK: 100/0/44/74
TURF SURF
HEX: #1CA9C9
RGB: 28/169/201
CMYK: 86/16/0/21
SKY AQUA
HEX: #2BD8FF
RGB: 43/216/255
CMYK: 83/15/0/0
PEARL AQUA
HEX: #B6DACA
RGB: 182/218/202
CMYK: 17/0/7/15
SUNLIT CLAY
HEX: #ECB463
RGB: 236/180/99
CMYK: 0/24/58/7
Tools & Tags ➢
Wordpress, Web Development, Web Design, Advanced Custom Fields, Marketing, Adobe Creative Suite, Affinity, CSS / HTML, Elementor, Lead Conversion