Jennifer and I were both immediately on the same page about her compassion-forward case philosophy. Clearly, too many firms market to aggressive emotions, and we agreed that a more thoughtful and honest approach—most importantly focused on any children involved—would be the only spark we needed to create this simple, yet effective way to convey a sense of hope in the path forward. Fonts and color palette focus on cool tones with Saffron and Seasalt as the highlights, creating a balance between a classic law theme and organic sun.